Now Building takes centre stage in London's West End

Giant screens and art installations light up Tottenham Court Road

The Now Building, located at the intersection of Tottenham Court Road and Charing Cross Road, has become a focal point for digital art and advertising in London's West End. The building's giant Now Vista screens showcase the latest in digital technology, while its interior spaces host a variety of art installations.

One of the most eye-catching features of the Now Building is its Now Vista screens, which are some of the largest digital screens in the UK. The screens display a variety of content, including advertising, news, and artwork. The screens are also used to host live events, such as concerts and film screenings.

In addition to its digital screens, the Now Building also houses a number of art installations. These installations are created by a variety of artists, and they explore a wide range of themes. Some of the installations are interactive, allowing visitors to engage with the artwork in a unique way.

The Now Building is a major new addition to London's West End. The building's giant screens and art installations have made it a popular destination for both locals and tourists. The building is also a showcase for the latest in digital technology, and it is likely to continue to play a major role in the development of London's digital landscape.